Learn Google’s New link Attributes

What is dofollow and nofollow

This is such a Great and smart move of Google. This is desperately needed for SEO analysts and digital marketers because Google changed 15 Yrs old strategy now, Interesting right..!! read below and get to know

Before dive into the deep explanation, I would like to give a brief intro of What is Nofollow & Dofollow

Nofollow - <a href="http://www.website.com/" title="website" rel="nofollow">words</a>

This is the tag which indicates to Google that the link must be considered as nofollow for SEO aspect. Thereby Google will not consider the link as counted.

Dofollow - <a href="http://www.website.com/" itle="website" rel="dofollow">words</a>

In simple terms dofollow is unlike nofollow.
The tag insists to google that you must consider and count this link to be

Therefore, SEO professionals and Digital marketing professionals used to search dofollow sites and put their links to that website. Now the time came to consider to avoid the old technique instead we can use the below new attributes. Google rolled out the new attributes rel=”sponsored” and rel=”ugc” to specify what is your link about and how much value it has.

What is rel=”sponsored” and rel=”ugc”

  • We can use rel=”sponsored” for paid backlinks so that Google will understand that they are adding some value for this content linked with.
  • We can use rel=”ugc” to comment sections so that Google can recognize that they are having comments hence it will add exceptional value for your site to rank.
  • Finally, we can use rel=”nofollow” and attract traffic and let them allow to stay
    in your page with your quality and informative content. Again the content is
    the king no matter how attractive your site structure is. Hence ensure that
    your content is making value to other’s problem to solve.
  • Google allowed us to make the attribute in three ways: "nofollow",
    "sponsored", and "ugc”(user generated content)
  • For the sake of ranking, Google now consider every nofollow attributes as "Hints"
    which means they won't impact ranking in any manner, but Google may choose to
    ignore the directive and use nofollow
    links for rankings.
  • Google begins treating nofollow attributes as "hints", meaning they may
    choose to rank them and crawl them. Hence automatically the website has the
    traffic and the ranking will be improve depends on the time they are spending
    on that site.
  • We can combine the attributes with each other. For example, rel="nofollow
    sponsored ugc
    " is valid.

Be Aware of getting penalized by Google

Yes, you will be penalized if you will not follow the below instructions, and this is where it gets tricky.

As Google prompting to mark the paid links as rel=”sponsored” or rel=”nofollow”we can’t mark it as rel=”ugc” because it is only for comment sections in other words user generated content.

Final thought

There is no obvious compelling reason to do the attribute things but every SEOs would
like to experiment it.

Given the initial confusion and lack of clear benefits, many publishers will
undoubtedly wait until we have better information.

It will not change anything (as long as you mark paid links appropriately with
"nofollow" or "sponsored".) For example, the Moz Blog may someday change comment links below to rel="ugc", or more likely rel="nofollow ugc".

It’s the right time to check anyone actually use the "sponsored" attribute, at the risk of giving more exposure to paid links? Let you know me what is your take on this in the comment section

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