Is really Content is ruling the Internet world..?
If anyone asks the question to you, your answer might be “OF COURSE YES”
But have you ever wondered that how can you going to justify to them….No Idea Right..!
Regardless of how attractive your website or blog designs are other than things which are not related to content is useless. The undeniable power of content is spreading like a fragrance in the air because of the emerging of the online presence of every Industry
The Business Genie Bill Gates once said “Content is king” in 1996”
Because content can be only shareable and one-stop point by which we can get more information over different niches Content in essence, it consists of the quality which can
1. Stop a reader
2.Tempt them to read
3. Makes them satisfied with the information they are seeking
4. Makes them share
It may a set of words, Infographic Images, Videos.
The Industry experts whosoever looking for the online presence are ready to invest more money into the content marketing, especially in digital marketing the content is always king.
While we seeing the marketing funnel in this Digital world the first stage of the funnel is Creating Brand awareness where content plays a huge role in terms of Answering queries, Engaging with customers.
Moreover, I assure you that If you are good at content then you will become the top brand even though the competition is high, which means now you are capable of competing to provide the valuable content to your customers
The value of content marketing for successful business
We can test the results before you started content marketing Vs After the content marketing
Now we can clearly Identify the difference whether the content works or not.
Quality content is desperately mandated to reflect the reality of customers behavior in this digital world, more Importantly, if you are a startup you have to Invest huge money in content to reach right set of customers.
Trust and affinity can be Increased by content, even though the customers or the readers had no further exposure to your brand.
Think about it in your world – a consumer reads E-commerce content you create. That makes them about 64% more likely to trust your brand. A week passes. Suddenly, with no further touch points, they’re 73% more likely to trust your brand.
That is the undeniable fact…..
The value Is Increasing over time
Indeed It is Increasing
Mostly the content related campaigns and marketing efforts will fade away as soon as the customer sees more attractive content over the Internet than ours. Hence the matter of
Content has the power to create relationships and real bonds with consumers. And as our investment in content marketing grows, it’s important to understand and articulate its importance so that we can deliver even more value.