Search Engine Optimization (SEO) is one of the powerful techniques to maximize the number of visitors to a website by reaching a top position in the search engine results. Nowadays, business owners are making use of the website to show their online presence among tech-savvy customers and drive their business.
The search engine standards changes often and it decides to rank for the websites based on several factors. The SEO factors are arranged in a periodic table depends on the June 2019 broad core update to help the SEO community and achieve their goal. In the past years, the SEO periodic table is designed depending on the success factors. 2020 periodic table for SEO relies on the ranking factors.
Element Groups of SEO
Content is often known as ‘King’ in SEO periodic table as it makes your website worthy for the audiences. Since content is the main factor in attracting visitors to your website it has a huge importance in the search engines. Good content must have these following factors in it to get high rankings in the search engine results.
Quality: Content should be created in an understandable manner while maintaining high quality. Quality content is capable of making audiences to visit your webpage again and again.
Research: Do good research for the perfect keywords or phrases that are commonly used by people to search for something.
Keywords: Include the effective and target keywords that can drive more traffic to your website with moderate keyword density naturally.
Freshness: Search engine prefer the fresh content and it ranks your site based on it. Follow the right ways to create unique and fresh content that makes readers read more.
Multimedia: It is better to create contents with the inclusion of visual aspects such as images, videos, etc. Multimedia content ranks more when compared to textual contents.
Answers: Search engine ranks a website or the Blog that shows direct answers to audiences’ search results. So, create content that can solve the queries of the audiences in a clear way without clicking on any pages.
Depth: Content depth is the main ranking factor in SEO. It is advisable to create in-depth as well as informative content to yield better rankings.
Site architecture has a paramount role in obtaining high organic search engine rankings. As per the recent SEO periodic table site, architecture factors must be addressed while creating a website. Otherwise, you should optimize the architectural factors with the SEO process.
Crawl: Search engine crawling is one of the SEO factors that should be paid more attention to the site architecture. This is because; search engine make use of crawler program to collect data from the internet and rank website based on it.
Mobile: Most of the internet users prefer mobile phones to search such that a website must be created mobile-friendly. With the mobile-friendly option, you can get more rankings from Google while meeting the needs of audiences.
Duplicate: Same content that appears in different pages of the internet are duplicate content that can affect your website. It should be fixed with certain SEO process and get rankings from the search engine.
Speed: Google prefers to give more rankings for the website that provides better speed performance than the slower one. Enhance the speed of the website to attract viewers and increase your rankings in SERPs.
HTTPs: Enhance the security of your website with more HTTPS servers for web surfers and avail more rankings from Google.
URLs: URL is a ranking factor for search engine so it is better to include keywords in the web page address thus increasing the rate of visitors.
HTML is the basic code used to build the website with attractive designs. The search engine ranks a website with the consideration of certain HTML elements. So, you should include the essential HTML elements in your website to get rankings from Google.
Titles: Title of the page should clearly portray what the page is about only then HTML signal reaches search engine and earn ranking for your site.
Descriptions: Meta description is the common HTML element that should be created along with the keywords to grab the attention of the viewers.
Structure: Design the website based on the specific markup language to make search engines to understand the content and structure of the page.
Headings: H1 and H2 tags must be included to know the concept of the web page thus increasing the chance of searches.
The trust factor of SEO is very essential to show that your website is trust enough to visit. Maintain your website’s trust to rank higher on the Google searches
Authority: Search engine make use of various authority signals to rank your website based on your website’s authority. You should enhance the site authority to meet up the Google standards.
Engagement: Search engine measure the engagement level of the website to rank. Optimize your website to have good interaction with the users or audiences while reducing the bounce rate.
Reputation: Boost up the user experience of the website and maintain your reputation among target audiences to get rankings from the search engine.
Including inbound and outbound links are most common in the websites. The quality of the links and its value make more sense in your website rankings. Here are some of the factors of Link SEO elements
Value: You can improve the rankings of your website by adding high-quality links from a reputed website.
Anchors: Search for the webpages that have keywords similar to yours’ and include those website links to improve your rankings.
Backlinks: Backlinks play a vital role in SEO that should be from more quality websites than your competitors’ site.
Users And Toxins
The success or failure of the website completely depends on the audiences’ experience of it. You should focus more on the user experience while creating or optimizing the website. In addition to this, you can enhance the user experience by eliminating the toxins from it.
Location: While creating a website and its content you should consider your country or local searchers to increase traffic and earn rankings.
User Experience: UX (User Experience) make sense of the website and enable search engines to rank your website than before.
History: Should go through the history of the audiences who have visited your site at regular intervals and take right measures based on it to improve rankings.
Intent: Should create contents in accordance with the user intent to enhance the relevancy of website and be displayed in the top search engine results.
Stuffing: Keyword stuffing in the content, Meta description or anchor backlinks greatly affect the website rankings in search engine. Fix the target and strong keywords in the contents naturally.
Piracy: Publishing the contents from other websites is known as piracy that affects ranking. Create fresh and unique content to stay away from piracy SEO factor.
Hope you have understood the periodic elements of various SEO factors that increase the rankings of a website.