It is the 6-step process to help you to engage in the organic search traffic on social media and expand the reach with the assistance of the Facebook lookalike audience. If you are trying to develop the business online, organic search traffic may appear to be the slowest games of all times, and it makes you feel like taking a long time for the search engines to bring other people to the website.
Also, most businesses are waiting on the Google platform to hopefully bring a set of other people today to another 10 people on the next day. However, the problem when you are waiting for the people to ask a question through the search engine and hope that the content is well written and designed to rank in the top list of the Google result pages for that particular question. It is also pretty common that several businessman or the marketers are not finding enough time to wait or the budget to enhance the website to a massive list of visitors quickly.
So, what are the ways to fix this issue? What if they are a better and the faster way to engage the organic search traffic and your social media content at the same time? Luckily, you can implement a list of 6 steps to engage the organic search traffic on social media and drastically expand the organic search reach with the help of the Facebook audience.
Step 1: Do research on the keywords
If you are starting with the keyword research, you will probably have certain keywords that will rank the website. Apparent things such as products, services or some other topics will be related to the website address. These will seed the topic as a great place to start for the keyword research. However, it does not mean that you need to stop here. Know what you want to rank for and know what the audience type in the search engine search box to find you.
It is the most pivotal one to perform the keyword research. If people are not searching for it, then do not waste time creating these things in the first place. The smart way to avoid such mistakes is to find the exact words or phrases used by the customers. This may not seem to be easier, but there is a huge list of keywords tools to help you with this factor. For example, several developers rely on Ahrefs to do research and get words. The tool will show you the number of people looking for you in these ways.
When you are framing the content for the search engine, it is essential to create the right contents that are suitable enough to answer the question at the time. For example, you could take these short-term and long-term keywords to create a blog or article that make sense for the business in the digital platform. If you cannot find the words making sense, you can try writing the topics on these questions and the keywords to relate it.
Step 2: Start writing the content
By now, you might have understood the importance of finding the right keywords to use in the content marketing strategy, so it is now the high time to create the blog post. Here, you should remember that the goal is to get the new readers to the blog and make them visit the website to have a good conversion. Also, you should aim to get the reader engaging with the blog, which will send the signal to the social media and the search engines to help you rank at the top pages. It is a place where you find the importance of keyword research. When you involve with the keyword research, it will not take time to get top ranking in the Google result pages where you will be visible to a huge number of people. With all these measures, you can wait for the readers to read and get engaged in the content on the web.
Step 3: Have organic traffic
The only thing you have to do now is to wait for the people to visit and have organic traffic, and you need at least 1000 people for this. Over time, the content you create gets searched by lots of people, and you can set up the pixel now to start with running the social media hack process. However, this may not be as simple as what you expect. Here, most businesses get stuck, and they do not know what to do next.
Some companies will understand how the simple marketing funnel will work, but they do not understand how to continuously get to have several other qualified people through every piece of the statics. Also, most businessmen do not know or understand how to successfully intertwine multiple platforms and make use of social media to have more organic search traffic. People have to bring out all these great pieces of content, but it is not possible to easily understand how to use these at the next level.
Besides, if they are using multiple platforms, the marketing strategy will get into the picture. Ensure you understand to trace every person who touches the content and go through it from bringing to the end. Only the pixels in the content will help you to know the time that the readers are spending in the content and strategically move to the next step.
Step 4: setting the social media pixel
If you have published the blog post and have certain traffic to engage the audience in the content, it is now the right time to look for the social media pixel. A pixel is the few lines of code that you copy in the header portion of your website. It usually works by placing and triggering the cookies to track the users as they interact with the website and the social media ads. These pixels are efficient enough to serve two primary purposes.
- To remarket to a person who visits the pages
- To know the pages that has more number of visitors and track to complete the desired action on the site with the ad or blog.
The pixels will follow Facebook to track the audience on the platform when Facebook is allowed the tracking. If you are ensuring to create the Facebook pixels and add the Facebook pixel to the website, these are the steps to follow.
Part 1: Create a Facebook pixel
- Click on event manager
- Click on connect data sources and select web
- Click on Facebook pixel and click on connect
- Add the pixel name
- Enter the website URK and check the easy setup options given
- Click on continue bottom
Part 2: Add the Facebook pixel to the website
If you have already created the pixel, the next step will be to put the Facebook pixels code on the website. Here are some options for it.
- Annually fixing the code
- Use the partner integration
- Use instruction from email
Once the tracking is in the place, and you completely understand the pattern of the targeted audience, you can now begin to implement the R3MAT strategy that shows the right message to the people matching the expectations.
Step 5: Create a lookalike audience
Can you believe that Facebook can know that you are pregnant before you could know it? Yes! It can recognize that your partner is in a secret relationship before you. Though it seems to be scary, it is the instance where the tool becomes super powerful. Facebook has an option where you can create the lookalike audience based on the tracking abilities to reach the new set of people who are interested in the business as it is similar to the existing customers. You can also create a group of people who have similar interests, demographics, likes and already interact with your website.
Steps to create the Facebook lookalike audience
- Go to your audience
- Click on the create audience dropdown, and you will find Lookalike audience, choose it
- Choose the source notes
- This source note can be the customer audience not created with the pixel data, fans of the page or the mobile app data
- Consider using 1,000 to 50,000 of our best customers depending on the lifetime value, total order size, transaction or engagement.
- Choose the country where you can find people with similar interest
- Choose the audience size using the slider
- Click on create an audience
Creating the audience will offer the business the ability to create a small subset of people you can communicate. You can now show the ads based on the preference to improve the sales funnel build the relationship with them to reach or set frequency. All these are possible only because of Facebook matching the data of all time. Now, Facebook is continuously collecting the information about the things you buy, search or visit. Also, thousands of other bits of personal information are gathered from public records and through other social media activities.
Step 6: Serve the audience with social media ads
The final step is to show the relevant ads to the new lookalike audience that you have created now. To keep maintaining this process, ensure that you are consistently showing the lookalike audience with the new relevant content that will meet the journey of the customer. If you succeed you are officially taking your organic search and start lighting it on the fire.
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